WiFi marketing is strategic way for brick-and-mortar businesses to leverage guest WiFi with an advanced captive portal to engage with their guests, build loyalty, and drive revenue.

Data collection and marketing automation powered by your guest WiFi with an Advanced Captive Portal.

WiFi marketing gives venues the power to gather customer data through guest WiFi access, then deliver targeted and timely messages to build lasting customer relationships.

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Powerful venue intelligence and remarketing

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Marketing4WiFi Features

Drag-and-Drop Splash Page Builder

Create stunning and creative captive portal pages in a matter of minutes. Choose from a variety of social sign in options such as Facebook, Twitter, LinkedIn, and more.

Splash Page Scheduler

The Splash Page Scheduler lets you set up recurring or one-time splash pages in advance, making it easy to share the right content with your guests whenever they connect.

Guest Flow

Turn guest WiFi into a digital billboard with Guest Flow. Display multiple splash pages to your guests to enhance the captive portal experience and engage with customers.

Touchless Menu

Turn a physical menu display into a digital masterpiece. Allow guests to view menus, specials, and other product listings right on their personal device.

Smart and Scheduled Campaigns

Delight guests and build loyalty with personalized messages using custom merge codes. Strategically send emails out to guests using action-based triggers or scheduled emails.

Contact Manager

Build new email lists by importing contacts or creating them from scratch. Sort through contacts via the Smart Tag system to improve email efforts and increase sales.

Survey Builder

Understanding your guests is the key to better service, smarter marketing, and stronger loyalty. Our advanced survey builder makes it easy to collect valuable feedback and insights—no technical skills required.

Form Builder

Create and display custom guest surveys on any splash page or guest flow. Collect feedback and gather additional data points to create smarter marketing.

Guest Plans & WiFi Payments

Define and offer unique guest WiFi access levels with Guest Plans. Easily collect direct payments for access to premium WiFi levels. Integrate with existing payments systems for a turnkey solution.

Seamless Connectivity

GoZone WiFi makes guest connections simple and automatic—so your customers stay happy, connected, and coming back for more. No more Wi-Fi headaches, just seamless experiences that drive revenue.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.

Guest Insights

Comprehensive tool helps to provide key insights from your guests to tell you how to improve business operations and increase customer engagement.

Integrated Ad Spaces

Integrated Ad Spaces works in conjunction with Ads4WiFi to run live advertisements on an advance captive portal. Promote product purchases, loyalty programs, app downloads, and more.

SecurePassâ„¢

Provide venues and guests with the ultimate turn-key secure multi-device management solution for seamless guest access quickly and easily. SecurePassâ„¢ is a simple way to securely manage the connectivity of many kinds of devices, including IoT devices in many types of environments.

Coupon Campaigns

Unlock new revenue streams with Smart WiFi’s automated coupon campaigns that are instantly delivered to your guests via email or SMS. Boost engagement and drive repeat business!

SMS Marketing

Increase customer engagement, return visits, and product purchases with engaging and targeted SMS marketing campaigns. Strategically send messages out to guests using action-based triggers or scheduled campaigns.

Integrations

Leverage your current investments with existing Wi-Fi hardware and business software.

*Some listed companies may only be integrated with our platforms and not official partners. Additional WiFi Marketing custom integrations are available.

How is WiFi marketing being used in your industry?

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Smart Cities & Communities

Drive community initiatives by partnering with small businesses to offer new advertising opportunities. Implement a free WiFi network for tourists and locals, subsidized by digital advertising space. Click here to learn more.

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Events & Entertainment Venues

Keep the audience entertained every step of the way with Smart WiFi. Learn more about attendees with custom surveys and market to guests as the event takes place. Promote vendors and sponsors with digital advertising space. Click here to learn more.

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Restaurants, Bars & Cafes

Create a contactless menu experience for guests with a digital menu. Promote new items and specials and learn more about guests to improve marketing efforts. Click here to learn more.

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Retail & Services

Increase marketing visibility for promotions, specials, and loyalty programs. Add interactive advertisements so customers can make product purchases and download apps on the spot. Click here to learn more.

Hotel and Hospitality

Market back to guests from the same WiFi network being offered. Manage contacts with ease and keep contact information always up to date with data sync tools. Click here to learn more.

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Education

Keep all WiFi users safe with specific WiFi access for faculty, students, and guests. Set specific days and times of WiFi access and block unwanted users for complete WiFi control. Click here to learn more.

Related Posts

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

Splash Page Scheduler

Take control of your guest experience with our Splash Page Scheduler! Effortlessly plan and customize splash pages for any day or special event—whether it’s a weekly promotion or a one-time announcement. With flexible scheduling, you’ll always deliver the perfect message to your guests, exactly when it matters most.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Coupons

Unlock new revenue streams with Smart WiFi’s automated coupon campaigns—create unlimited, customized offers that are instantly delivered to your guests via email or SMS when they connect to your WiFi. Effortlessly boost engagement and drive repeat business, while tracking every redemption to see real results for your venue.

How Does OpenRoaming Work?

OpenRoaming is a groundbreaking framework designed to provide seamless and secure Wi-Fi connectivity across multiple networks without the need for users to repeatedly log in or manage credentials. This simplifies user experiences while enhancing security and interoperability. Here’s how OpenRoaming operates:

  1. Automatic Device Authentication: OpenRoaming enables devices to automatically authenticate to participating networks using trusted identity providers, such as service providers, educational institutions, or enterprise systems.
  2. Federated Trust Framework: It leverages a global federation of identity providers and access networks. This ensures secure communication between the user’s device and the Wi-Fi network, allowing for trusted and seamless connections.
  3. Encryption and Security: OpenRoaming employs advanced encryption protocols to ensure secure data transmission and user privacy.
  4. Seamless Handover: When moving between participating networks, OpenRoaming allows for uninterrupted connectivity without requiring users to re-authenticate or reconnect manually.
  5. Standardized Deployment: Networks participating in OpenRoaming adopt a consistent framework, ensuring compatibility and ease of deployment across diverse environments.

Advantages of OpenRoaming

  • Effortless Connectivity: OpenRoaming eliminates the need for repeated logins or managing passwords, delivering a frictionless experience for users.
  • Improved Security: By using identity federation and encryption, OpenRoaming ensures user data is secure, reducing risks associated with public Wi-Fi networks.
  • Global Interoperability: OpenRoaming’s federated framework allows users to connect seamlessly across a vast ecosystem of participating networks, enhancing mobility and convenience.
  • Enhanced User Retention: Businesses benefit from providing an uninterrupted user experience, encouraging longer visits and repeat engagements.

Challenges with OpenRoaming

  • Initial Setup Requirements: Participating networks must implement the OpenRoaming framework, which may involve technical setup and coordination with identity providers.
  • Network Participation: OpenRoaming’s effectiveness depends on widespread adoption by networks and identity providers, limiting availability in areas where participation is low.
  • Compliance and Maintenance: Ensuring compliance with OpenRoaming standards and maintaining infrastructure can require ongoing effort and investment.

OpenRoaming for Businesses

 Businesses that adopt OpenRoaming, which allows guests to connect automatically, gain a competitive advantage by providing a secure and effortless Wi-Fi experience for customers. From improving customer satisfaction to creating opportunities for engagement and loyalty, OpenRoaming transforms Wi-Fi connectivity into a strategic asset. By joining the OpenRoaming ecosystem, businesses can become part of a global network that keeps users connected wherever they go.

How Does CAPPORT Work?

CAPPORT (Captive Portal API) streamlines the process of connecting users to Wi-Fi networks by creating a seamless and user-friendly experience. When a user accesses a CAPPORT-enabled network, they are guided through an efficient flow for authentication and internet access:

  1. Connection Initiation: The user’s device requests internet access when attempting to connect to the network.
  2. DHCP and CAPPORT State Interaction:
    • The device communicates with the DHCP server to obtain an IP address.
    • Along with the IP, the DHCP server provides a URL to the CAPPORT State endpoint.
    • The device queries the endpoint to determine whether it needs redirection to a captive portal.
  3. Captive Portal Engagement: If required, the user is redirected to the portal, where they can complete actions such as accepting terms, entering login credentials, or providing other validation.
  4. Authentication and Access: Upon successful validation, the network grants the user internet access, and redirection ceases for the duration of the session.
  5. Browsing and Session Extension: Users can browse without interruption. CAPPORT also supports seamless session extensions, allowing users to extend their session without re-authentication.

 

This standardized process ensures a smooth connection and consistent user experience across networks and devices..

Advantages of CAPPORT

  • Standardized Connectivity: CAPPORT ensures uniform communication protocols, delivering consistent network behavior and enhancing the user experience.
  • Improved Browsing Experience: Avoids common HTTPS redirection issues, reducing errors and streamlining the login process.
  • Seamless Session Management: Enables session extensions without re-login, ensuring uninterrupted connectivity for users.

Challenges with CAPPORT

  • Implementation Complexity: Setting up CAPPORT requires a robust network infrastructure, which may challenge businesses lacking technical expertise.
  • Local DHCP Server Requirement: CAPPORT relies on a local DHCP server with an API, necessitating specific configurations and potential cost considerations.
  • Device Compatibility: As of 2023, CAPPORT support is not universal, limiting functionality on some devices.

By addressing these challenges, businesses can leverage CAPPORT to enhance connectivity, improve user experiences, and create opportunities for Wi-Fi monetization and marketing.

Talk to an Expert

 

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

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