A growing misconception posits that guest WiFi systems have nothing to offer an advanced point of sale (POS) system. The truth is POS systems and guest WiFi are not in competition with one another. Each adds its value to the venue, but neither can accomplish the tasks of the other.
When used together, POS systems and guest WiFi allow businesses to get the most value.
Explaining Modern POS Systems
A POS system is the combination of software and hardware that a business uses to allow a customer to pay for products or services at their venue. A modern POS system is more than a cash register, scanner, and screen, though.
POS systems have evolved to incorporate online ordering, manage reservations, provide customer loyalty offers, and track a variety of statistics such as the estimated remaining inventory following a customer’s purchase.
Some POS systems also include menus and worker-facing readouts to enhance communication between the front-end and back-ends of a business.
Inherent Limitations of a POS System
Although it may seem like a POS system can do everything that a business venue requires to service its customers, the truth is that such systems have limitations.
POS systems are limited since they are designed to complete sales that are already 99% done. A POS system can offer discounts, finish an order, and send a digital receipt, but it will always lack the ability to draw in customers, delight them, and win them over.
That is where a guest WiFi system like GoZone’s Marketing4WiFi comes into play.
Unlocking POS Systems’ Potential with Guest WiFi
As we have said before, POS Systems and guest WiFi work best when they work together. These scenarios demonstrate the strengths of a unified system that includes both elements.
Capturing “Passer-Bys”
Driving sales to the POS system is critical to its success, and guest WiFi can do just that. People that walk through your venue without purchasing something may still connect to your WiFi system.
That gives you the chance to convert a sale that never would have happened otherwise. At the very least, you will gain an email address or information to start building a customer profile with the knowledge that a future email offer might lure them back.
Increasing Social Media Interactions
Logging into a guest WiFi system often piques the interest of users to check out the other promotions being offered by a venue.
Large or small, your business can benefit from customers checking out your social media pages to get the latest information about your offerings, especially if they “like” and “share” your content.
Promoting Loyalty Programs
The problem with a POS system offering a loyalty program is that customers stop thinking about it immediately after leaving the store. GoZone’s Marketing4WiFi guest WiFi system can send reminders via splash pages or emails.
As you can see, a unified system is better than a POS system independent of guest WiFi.
Potential ROI for Implementing a Unified System
To further explain the benefits of such a system, let’s look at GoZone’s Marketing4WiFi ROI calculator.
We’ll operate under the assumption that the business is a big-box retailer. Assuming you have roughly 300 guests in your venue per day with medium WiFi usage and a $60 average ticket price, you could obtain the following over a month
- $6780 in new revenue
- 2250 new customer profiles
- 270 more social media likes
- 4500 emails sent
- 113 new customers
These benefits are simple to unlock with the right WiFi system.
Introducing a guest WiFi system into your business can completely unlock the potential of your POS system. You will gain a better ability to create loyal customers, capture sales that would have walked through your venue without making a purchase, and much more.
Learn more about the benefits of using GoZone’s Marketing4WiFi in conjunction with your POS system to get the most from your business.
